AdSwitch®

Switching Content Using Autodemographics

AdSwitch® technologies give you the ability to be aware of your customer in real time. AdSwitch® can switch adverts to appropriately supply your customers with the advertising you want to deliver to them. For example, in a POS queue with a video display, the adverts will change as each different person comes to the head of the queue. Up until now, we have all experienced watching advertising unsuited to our particular interests.

With the advent of AdSwitch®, the advertising experience is changed forever. As the elderly woman moves to the head of the queue, she is shown the advert for retirement homes and Mills and Boons novels, then the teenage boy heads the queue and some computer games adverts and perhaps appropriate teenage music will play. As he leaves the queue, the young woman comes to the head of the queue and is shown the appropriate lifestyle adverts for her age and gender.

AdSwitch® is a revolutionary application of advanced artificial intelligence technology previously only available to the military, police and security services. AdSwitch® fights for your customer by protecting them against inappropriate, unsuitable, and ineffective advertising. Your adverts will only be shown to your target demographic. AdSwitch® knows when your customer is present and paying attention to your advertising or display area. AdSwitch® can respond to that presence in a number of ways. Advertising can be streamed to begin only when someone is near to the target advert/area and actually looking at the display.

Monkeys Swinging on a Vine

Staff in retail outlets may be among the first beneficiaries of this technology as AdSwitch® replaces primitive motion detector and PIR triggered displays. The old, and now obsolete, motion and PIR advertising can be retired - no more to pollute the retail environment with inappropriate sounds and pictures activated by passing salestaff, customers intent on other purchases or indeed monkeys swinging by on a vine.

Coping with difficult images

If the AdSwitch® software is unsure of its categorisation, ie 'Is this customer male or female?' - it can be set to show a non-specific gender advert. The same considerations apply to the other AdSwitch® functions. AdSwitch® is able to cope with poor lighting conditions, hats/scarves over faces, women with facial hair, and other facial images that are difficult to classify, by showing neutral non-specific advertising where this is necessary. If you are not using AdSwitch® in your marketing and sales campaigns, promotions and POS/POP advertising, you better have a good reason for when your managing director or shareholders find out. more...