Autodemographics Analysis

AdSwitch®, and AdWatch®, two of the Company's proprietary advertising products, have been developed over three years by Intelligent Earth's world leading autodemographics research programme in the Company's Kirkcaldy and Edinburgh labs.

Using very fast and accurate face detection developed inhouse, the autodem research has concentrated on advanced intelligent statistical processing of features characterising female/male discrimination, and age estimation.

Pioneers in the application of autodemographics to advertising, Intelligent Earth are currently developing ethnicity and obesity detection software at the request of clients.