Intelligent Reactive Adverts

Intelligent Earth are world leaders in reactive advert technology. Receiving world-wide publicity as far back as 2003 for their gender recognition software. The excerpt below is from the website of the American Association for Artificial Intelligence in February, 2003.

http://www.aaai.org/AITopics/assets/AIalerts/alert.2.13.03.html

February 11, 2003: Beauty in the eye of the android.
"Artificial intelligence experts in Fife have unveiled a robotic head which they say can scientifically determine how attractive women are to men. But they have warned that it does not work in reverse because masculine appeal to women is not as likely to be based on looks alone.

Specialists at Kirkcaldy-based Intelligent Earth company said that the head-shaped android was capable of calculating how 'feminine' or 'masculine' a person's face is. Managing director David Cumming said: 'The artificial intelligence technology we've developed here learns to recognise what sex someone is by drawing on its past experiences, in much the same way that the human brain learns when we are children.' "

The software also featured on the BBC National News and the BBC website at http://news.bbc.co.uk/1/hi/scotland/2749537.stm where it can still be found currently in 2007.

The BBC also have a film of their 2003 news broadcast about Doki™'s gender recognition software available for viewing at the url as above: http://news.bbc.co.uk/1/hi/scotland/2749537.stm then go to the video link with video camera icon, at top right of page entitled, 'Gavin Walker reports, "The robot has an eye for the difference between men and women."

Intelligent Earth personnel are available to help you take advantage of these artificial intelligence capabilities to recognise gender and age, by incorporating the technology into advertising channels to stream and focus content appropriately towards the right ages and gender.